6.4.1 Overview of Pressures on Politicians

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Politicians in any political system have to take account of what people think, so they are susceptible to pressure €“ directly from the people themselves and from organisations which can affect people's opinions. Politicians in democratic systems also need money, to pay for party organisations and to spend on advertising to influence public opinion. The power relationships resulting from these pressures are illustrated below:

The following sections examine these pressures and the responses that they elicit: the politicians€™ need for popular support (6.4.2), the influence of the media (6.4.3) and of interest groups (6.4.4), and the impact of financial donations (6.4.5). These pressures are an important part of the negotiating framework in the Political Dimension €“ providing ways of communicating with politicians, but also potentially unbalancing the negotiations (6.4.6).