4.3 Applying Moral Pressure
People can influence the behaviour and beliefs of others by applying moral pressure, both directly and through political activism
4.3.1 Moral Influence on Behaviour
moral leadership, persuasion, emotional appeal, religious authority
4.3.2 Pressure to Conform to Group Behaviour
people are morally influenced by seeing the reactions of those around them
4.3.3 Inviting People to Join a Group
increasing its social reach, its wealth, and the power that it wields
4.3.4 Moral Influence in Politics
how moral pressure is amplified by being channelled into politics
4.3.5 International Moral Influence
influencing people in other countries to advance ethical agendas
If people are responsible about applying moral pressure, they can live together peacefully – as described in the next segment